CHECKLIST FOR BRAND VALUATION

Checklist for brand Valuation:

Company Logo and Trade Mark:- (This is required to separate your company's brand identity from the other competitors brand.

This will distinguish your products and services from others in the market)

1. Whether your company has any logo?

2. Whether your logo is consistently applies to your product and communication?

3. Whether your logo has been protected under the umbrella of Trade Mark?

4. Do you think that you can sell your logo as a Brand?

5. Whether there is any prospective buyer of your Brand?

6. If you wish to sell your logo as a brand, do you think you would get a satisfactory price for your brand logo?

Company Patent:-

1. Whether your company owned any patented technology?

2. What is the market value of that patented technology?

3. Whether any of your product has been covered by the patented technology?

4. Whether your company has any licensed patented technology? If yes then what is the exact market value of that licensed patented technology?

5. Whether the technology owned by licensee (your company) is a non-exclusive or exclusive?

6. What are the patents are available in the market that yours competitors own?

7. Whether the technology is documented in anywhere in the world at any patent office?

Company Identity in the Market:- (This presents your company across all media such as website, signage, advertisement, trucks etc.)

1. Do you think that your company has a corporate identity in the market?

2. Whether your Corporate Identity is applied everywhere?

Company Brand: - (This will make a reputation in the market about your staff and suppliers; on the other hand customers and competitors)

1. Whether your company have acquired a brand title in the market?

2. Whether yours company management understand company brand?

3. Whether the suppliers and customers well aware of your brand?

4. Whether your brand increasing your company GOODWILL in the market?

5. Whether you have trade marked all your intangible assets that includes patents, trade mark, trade names, designs or models as well as copyright, know how and trade secret?

6. Whether Your Company is well aware of maintaining of the company's brand and Intangible assets?

7.Do you have any knowledge that how your intangibles and tangible assets take a major role in your company's brand value?

8. Do you maintain a proper portfolio of your all intangible properties?

Customers:-

1. Do you have any idea of about yours customers in the market?

2. Whether your customers are well known to your brand?

3. Do you know whether your customers are getting profitable by your products or services?

Competitors:-

1. Do you have any database about your competitors lead in the same market?

2. Do you ever been maintained a database of the products and services of your market competitors?

3. Have you ever been compared yours product and service price with your competitors product and services?

4. Have you compared yours brand name with the others competitors brand name?